Portland Bureau of Planning and Sustainability (BPS)
Problem: The Fix-It Fair is in its 26th year but many are still unaware of this informative event. BPS could increase attendance by attracting more women.
Solution: Taking cues from lost arts such as hand-lettering, painted signs, and stitching, the campaign draws on DIY and craft styles to attract like-minded attendees of both genders.
After the event, attendees can take home a branded bag. It doubles as a great reminder to check out a customized YouTube channel with more DIY tutorials.
Problem: Remember the Twitter fail whale? Learning.com does and wanted their own custom 404 page for their new internal and client-facing system Aquifer.
Solution: Playing on the Aquifer water theme, a unique octopus illustration works with the site brand colors to bring a little comedy to the frustration of reaching an error page.
Strategic Brand Book
Problem: Grill Belly is an exercise in creative and strategic planning. The problems tackled were how to: • move to multiple high traffic times of day • change perception their food is “cheap” • introduce a new regional ingredient, North Carolina pork
Solution: How about a fresh take on heavy, greasy Southern BBQ? The new branding strategy aims to brighten up customer perceptions with authentic Southern charm and emphasis on crisp, fresh ingredients.
Problem: With millions of gallons of water, you can imagine an aquarium is a big place! This project focused on simplifying navigation through symbols to help visitors get around.
Solution: Playing on the area's humid climate and water-filled exhibits, the bounding symbols mirror organic puddle shapes and are reinforced by watercolor wash fills.
FIVES Packaging & Product Design
Problem: Jax Games made a dated, yet functional strategy board game named Sequence. Families want an update so much that they even started making their own boards.
Solution: To differentiate itself, Sequence needed an overhaul. The rebrand, as FIVES, is visually engaging yet still great for families - it’s washable, durable, and travels easily.
Florida Department of Education (DOE)
Problem: The Florida DOE was anxious about slowed activity of their virtual curriculum marketplace and potentially low, upcoming assessment results.
Solution: In response, new custom content bundles were promoted online, in print, and live at a local conference; resulting in an overall site usage spike and increase in new user sign-ups.
Additional Credits / Company: Learning.com, UI architect: Sean Moran, Developer: Andrew Harricharan
SKORA Retail Display
Problem: As a newcomer, SKORA needs to standout from rows of other minimalist shoes and wants to educate consumers on the value of “running real.”
Solution: Working directly with SKORA and their brand guidelines, a minimalist custom display was created that caught the eye while being durable and customizable.
Credits / Production Lead: Wendy Ditzler, Shoes: SKORA Running
Wedding Stationary Set
Ruth & David Exley
Problem: Everybody knows weddings can be expensive! The couple-to-be wanted a unique, comprehensive stationary set on a reasonable budget.
Solution: To set it apart, the custom wedding stationary used digitally-painted illustrations, a hand-folded pocket, and wax seal. DIY printing and assembly kept costs under budget.
A Midsummer Night's Dream
Problem: As one of Shakespeare’s most popular plays, the themes of A Midsummer Night’s Dream are largely well-known and risk becoming tired among theater-goers.
Solution: By focusing on one character’s beloved attributes and whimsical speech, this poster triggers the audience’s memories of what they already appreciate about the play, specifically the mischievous character Puck.